You might think you can find them by simply opening the app, but it can be difficult to find TikTok influencers that will add real value to your company. It is important to carefully evaluate the profiles you find. Only select those who have high engagement and good metrics.
Where can you find the right TikTok Influencers? Let’s take a look at some of the most popular places to look.
Use hashtags and keywords that relate to your brand
You can search for influencers who are interested in the same topics as your brand by searching on TikTok for topics related to it. You can search for influencers by entering, for example, “gluten-free desserts” and “paddle surfing” in TikTok’s search bar.
The creators of these tags can then be viewed. There might be some influencers who are right for your campaign. However, you should carefully review any profile that you are interested in collaborating with.
Browse through the hashtags of your brand
Encourage users to use your brand hashtags and post photos featuring your products. This will not only make people feel included in the brand’s conversation but can also help you identify potential influencers.
To track who uses your branded hashtags, search them. Are there any influencers among these accounts? Influencers don’t need to have many followers to be helpful in your campaign. A 1,000-follower influencer might not have a massive following, but they may be authentic and genuine with an engaged audience.
Take a look at your followers and competitors’ followers
Who is following your brand on TikTok? You might already be followed by influencers trying to grab your attention. It’s easier to work with influencers who are already fans of your brand than those that don’t know you, so this is a great place to start looking for viable influencers.
Another option is to look at the followers of your competitors. You might find influencers who don’t know anything about your brand. After you have vetted their profiles, you can introduce yourself to them and ask if they are interested in working with you. They might see that you’re even better than your competitor they were following first!
Subscribe to the Influencer Discovery Tool
Search engines can be used to discover influencers. You can search by category, engagement rate, location and many other criteria. To find TikTok influencers that match your criteria, you can add your requirements to the filters or enter keywords.
These tools offer analytics that will allow you to assess the profile of an influencer before you contact them. Not having to ask for media kits can help you save time and allow you to contact TikTok influencers with confidence that they will be a good fit for your campaign.
Hiring an agency
An agency that specializes in influencer marketing can manage your entire campaign from the discovery phase to the final execution. After finding influencers, the agency will vet their metrics and then circle back to you to make final choices about who to work with.
If you want to work with a celebrity influencer or a KOL, this may be the best way to go. Agents have connections and can offer you better chances of connecting with busy, high-demand influencers who may not otherwise respond to your pitches.
The downside of an agency is its cost. Agency is often the most expensive option and can cost thousands of dollars per month. It is important to make sure that influencer marketing works well for your brand before you spend money on an agency.
Conclusion
If you look in the right places, you can find TikTok Influencers who can help your business. This is a great way for you to connect with people who can help grow your brand and increase your revenue.
Before you start reaching out to influencers, make sure to verify their profiles. You can request their media kit and metrics from the influencer if you don’t use an agency or influencer discovery tool. Finally, to ensure that they align with your brand’s mission, you should also verify their style, voice, and values
