Banners are a great form of temporary advertising for an event or business, helping them get a message across or promote something with the help of a colourful, attention-grabbing but affordable, temporary sign. However, as simple as designing and creating the perfect banner might seem at first glance, it’s not always as easy as that.
That’s why many businesses, individuals and event promoters choose to work with professional Banner Printing Services, to make sure the end result is just right.
To help you create the perfect custom banner, here are a few design tips to keep in mind:
Choose appropriate colours
Banners can be incredibly thought provoking when designed right, and the colours on a banner can speak volumes when combined with a powerful message or image. With this in mind, take the time to choose the colours of your banner carefully, to make sure they’re evocative for the right reasons.
You might also want to think about using contrasting colours, which can help make a banner easier to read, and easier to differentiate certain parts of it if necessary.
Think about where it will be placed
What you include on your banner, its size, and what materials it should be made out of, are all important factors that go towards determining its final design. For instance, outdoor banners that are exposed to the elements will need to be made from a tough, durable material, and if your banner is advertising your business and is placed right outside it, you don’t need to waste space and lettering including an address.
Make sure it can be read clearly
Font selection and font size are crucial aspects of an effective banner, and what is written on it will need to be clearly visible to people from a distance as well as close up. Consider what fonts are more readable than others, and if in any doubt, ask around and get the opinion of others (preferably from a varied demographic).
Think about how big the banner should be
You should always measure the space in which you intend to hang the banner, to make sure it will fit nicely. You don’t want it to be so small that it looks lost and is unreadable unless you’re right in front of it, or so big that it’s distorted unless you’re stood a good few yards away from magazinehub.
Consider the message
Simplicity is key when it comes to the most effective banners, and while you might wish to convey a lot of information, it’s best to stick to what’s essential in terms of wording. People won’t spend a lot of time reading banners, especially if they’re whizzing past in a car, so focus on the key details and if necessary, include some high-quality images or photographs to hammer home your message in a more visually appealing way.
The great thing about banner printing in Oxford is that it’s so affordable, that if you want to change your design at the last minute, you can do so without breaking the bank. But, follow the tips above, and you should be able to get your banner design right, first time.
