The philosophy of Boyish goes beyond denim. The brand is dedicated to fair wages, organic materials, and carbon neutral production. It also pays its employees a fair wage and has a vegan product line. In short, they’re all about sustainability, authenticity, and fit. And you’ll feel good knowing that these jeans haven’t been ripped off in the process. But the real story is the company behind them. Read on to discover their story and how they work towards this goal.
Nodarse’s philosophy on denim
Jordan Nodarse is Los Angeles’ chief tree hugger and founder of Boyish jeans. The former Reformation designer became environmentally conscious after learning the negative effects of denim on the environment. Nodarse vowed to change the denim industry’s production practices and push the industry towards sustainability. This is the genesis of Boyish, a new label that sells sustainable skinny jeans.
To produce these sustainable clothes, Nodarse and his team visited cotton farms to learn the supply chain from the beginning. This knowledge includes everything from the farming of the cotton to the sewing factory. This knowledge is essential because 60% to 80% of the impact that a garment has on the environment comes from the fabric. For this reason, sustainable jeans cost more. In addition to sustainable production techniques, the jeans use recycled cotton from Thailand and Lenzing’s Tencell lyocell, making them an environmentally-friendly option.
Fabrics used
The sustainability of Boyish jeans begins with the fabric used in production. The indigo used in Boyish jeans is 80% less toxic than the usual indigo dye. Other eco-friendly fabrics used in Boyish jeans include recycled cotton, Tencel, and organic cotton. The brand recycles water used for washing jeans and employs eco-friendly enzymes to distress the denim. The label claims its jeans are made with 80% recycled material.
To make their clothes more environmentally friendly, the company has a strict water-saving policy. They use only one-third of the water required by most other brands of denim jeans. They also reduce the number of “dips” required to dye the fabric, reducing the water used and the risk of pollution. Additionally, this brand uses recycled deadstock, which is made from fabric that was once intended for landfill. And they package their products in 100% compostable shipping bags, making them even more environmentally-friendly.
Fair labor practices
One of the best ways to help the planet and the fashion industry is to buy sustainable jeans. Boyish Jeans focuses on sustainability by using recycled cotton and REFIBRA, a blend of upcycled fashion scraps and Tencel. They use low-impact dyes and recycle water to dye their jeans. Similarly, they use recyclable hangtags, hardware, and polybags. The company also offers free shipping in the United States for orders over $50.
One of the brands that focuses on ethical sourcing is Unspun. This American made-to-order brand has zero inventory and cuts down on waste. They use recycled cotton, byredo, biodegradable lycra, and no plastics. However, they do not follow fair labor practices. This brand has been criticized for not being transparent in their production. If you are interested in purchasing ethically made boyish jeans, check out the brands below.
Climate neutrality
Boyish Jeans has been making headlines recently for its commitment to environmental responsibility. The brand is a proud member of 1% For The Planet, and in September announced new goals aimed at achieving climate neutrality in its production processes. The new goals, based on the United Nations Sustainable Development Goals, focus on life below water, on land, and on communities. Boyish is committed to using recycled materials and renewable resources, and continues to source other components and use methods to reduce its environmental impact.
In addition to being certified “carbon neutral,” Boyish aims to pay fair wages to their employees and makes the entire production process vegan. The company makes sustainable denim with minimal impact on the environment. The company is committed to ensuring that each pair of jeans fits its customers’ bodies while being made with the least impact possible. The brand also focuses on the fit, style, and fit of its garments to create the best possible jeans.
Sustainability
Sustainable brands such as Boyish have found it hard to gain traction and popularity, but they do. This fast-growing brand began as a wholesaler support team but has since evolved into a full-fledged label. Boyish is dedicated to making denim from recycled materials, eugenia kim, non-toxic dyes, and modern fibres. The company’s CEO sought to solve problems in the denim and broader apparel industries. Ultimately, this came down to the use of renewable resources and recycling.
Conclusion
In addition to working with manufacturers that practice social responsibility, Boyish Jeans also works with suppliers to ensure their fabrics are made from sustainable materials. By working with third-party auditing companies, Boyish Jeans can verify the materials used in their manufacturing processes. This process reduces carbon emissions. Another key aspect of sustainable manufacturing is sourcing materials and manufacturing facilities that are within 30 miles of each other. For this reason, this company is a sustainable choice for denim.
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