Every organization and business exists within a community. This community could be your customer base, it could be the demographic that your organization is committed to helping, or it could even be those that live near where your organization is located. Regardless of whether you are a for-profit business, or a non-profit organization, or anything in between, it is imperative that you reach out and engage with your community.
There are many ways to do this. Some can help prop up your community for the betterment of everyone; others can even bring in extra revenue streams. All of them are good for publicity, your community, and your PR relations.
Plan a Community Event
Community events can either be digital or, in the future, in your store. The type of event you host will depend entirely on your business type. If you are a small boutique, you can host a week of repair or upcycling workshops to bring more people into your store. If you are a bakery, you can have a party where customers can come in, listen to music, meet new people, and perhaps vote on new baked goods.
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Events bring people together, and they bring people into your store (brick or digital).
Expand Your Revenue Streams
If the coronavirus pandemic taught businesses anything, it was the need to be diverse. Boutique stores needed a digital store. Product-based businesses could benefit from selling services or workshops. Expand your revenue stream one step at a time, so you can find out what works and what appeals to your customer base.
Share Your Knowledge
Being informative, both online and in-person is a huge draw and a great way to engage with your community in a passive way. You can have a free newsletter that sends out new and interesting information about your business or industry. You can host workshops or create online guides. There are so many ways that you can share your knowledge, and in doing so, you will keep people clicking on your website and engaging with your brand.
Hold a Fundraiser
Fundraisers are great events that bring a community together. This can be to help you fund a new project, or it can be a community outreach effort. For example, if you are a sporting store, you can hold a fundraiser to raise funds for a local charity that hosts summer events for kids where they can be active, have fun, learn, and make new friends. There are so many charities out there, and the fact is you are bound to have a charity near you that is at least tangentially related to your business.
Doing this is great marketing, great for your reputation, and how you can give back. You can even use the same great church fundraising ideas to make your own fundraiser a success.
Reward Loyalty
Finally, remember to reward loyalty. You can do this by offering discounts or free gifts to repeat customers. You can do it by having an exceptional customer service team on hand that can even remember your repeat customers’ names when they walk in. With the power of personalization and machine learning, you offer unique rewards that keep customers happy and returning again and again.
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